Leicester Square is known as the popular entertainment hub of London, England. Many visitors make this their first port of call when arriving in the city. Its iconic movie theatres, lively bars, restaurants and kitschy souvenir shops attract tourists each day from all around the world.

The central park of Leicester Square is the ideal place to begin an exploration. Sit by the fountain, admiring the William Shakespeare statue, while taking in the lively atmosphere. On the edge of the square sits the legendary Odeon movie theatre, famous for showcasing blockbuster film premieres. Most of Hollywood’s elite have strutted the red carpet here, with crowds of fans lining the pavements. Nearby, high-rolling casinos tempt visitors to part with their money, as cafes and kiosks attract the hungry with aromatic dishes. Souvenir shops entice tourists in to purchase gifts, while theatre booths offer discounted tickets for West End shows. Adjoining Leicester Square is Piccadilly Circus. Its twinkling neon billboards flash from above as the statue of Eros aims to capture visitor’s hearts with his bow and arrow. The districts of Soho and Chinatown are a few minutes to the north. These eclectic streets are a hive of activity 24/7. Dine on dim sum, visit a Chinese herbalist or dance until dawn in one of the buzzing underground nightclubs. To the south lies picturesque Trafalgar Square. Flanked by the National Gallery, St. Martin in the Fields Church and Nelson’s Column, it offers cultural exploration and unmissable photo opportunities.

Walking around central London is easy. Visitors can reach Leicester Square from Trafalgar Square or Piccadilly in a few minutes. Buses operate to the perimeter of the square from all over the city. Alternatively, travel effortlessly via London Underground to Leicester Square, Charing Cross or Piccadilly Stations on the Northern or Piccadilly Lines. Black cabs or taxis can be hailed on the street, or if preferred, Uber is in operation throughout London.

From the 19th century, Leicester Square had become known as a popular city entertainment venue. Shops, museums and exhibition centres sprung up around the edges, and tourist accommodations were built. During 2010, Leicester Square was redeveloped with trees, water features and statues which were unveiled before the 2012 London Summer Olympics. A popular London landmark, Leicester Square is frequented by millions of visitors each year.